Better Health Through Hygiene Since 1894, Lifebuoy has aimed to be more than ‘just’ a manufacturer of high quality, affordable soap. The company has continuously engaged in concrete action to ...

With sales of over 2,000 crore, Lifebuoy is a dominant player in the 28,000 Indian soap market. Over its 130-year existence in India, the brand has tried to gradually move beyond its germ ...

Saving lives has been at the core of Lifebuoy since its inception in 1894 ... these diseases can be easily prevented and lives saved.The act of hand-washing with soap can... We’re long-term ...

Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Supplement 916-801, July 2015. (Revised March 2017.) ...