Monster dolls go high fashion / Mattel Creations Toys are no ... for Disney Consumer Products EMEA, explains: “The ‘kidult’ opportunity thrives on the emotional connection fans have built ...

Toys R Us is looking to tap into the growing "Kidult" market this Christmas ... Take the viral Gen Z 'bag charm' trend that was a hot topic in fashion circles this year, generating hundreds ...

Think Pokémon Go, Star Wars or Harry Potter. Our latest research, ‘Demystifying the Kidult Toy Market in Europe’, shows that this is a market to watch. More toys and games are being bought by adults ...