Kids can experience imaginative role-play with a unicorn-themed beauty set featuring two lipsticks, two glitter lip balms, ...

Whether kids are building, unboxing, or immersing themselves in imaginative worlds, these upcoming toys promise fun, ...

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

Great gift for a kid especially given all the screen time kids have now. Gets their brains working!" —lr "I was looking for ...

Long gone are the days when road trips meant fighting over the radio station and playing the license plate game. Now, no ...

Enter Nano-mals, famed toymaker Hasbro’s new release! Revealed today at the North American International Toy Fair in New York ...

Whether you’ve got antsy kids at home or in the classroom, a good board game can keep the little ones entertained for hours — not to mention help strengthen their critical-thinking skills.

The popular preschool TV series' dollhouse gets a high-tech upgrade with whimsical interactive accessories — get the first ...

About Hasbro Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of ...

Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced that Transformers One Power Flip Optimus ...