If there's one thing K Dot knows how to do, it's make the absolute most of a high-profile TV moment, whether it's a performance slot on the Grammys or the biggest event in sports.

As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

Kendrick Lamar has already announced a special guest for the Super Bowl 59 halftime show. Here's the latest on who else will perform with Lamar:

A new Super Bowl ad has fans convinced Kendrick Lamar will perform his Drake diss “Not Like Us” at the Big Game next month.

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.

One of the major non-football storylines that centers around the Super Bowl is the halftime show. These days, the halftime show is one of the most exciting performances of the year and is headlined by some of the biggest artists of all time.

Kendrick Lamar will be the headliner for Super Bowl LIX on Feb. 9 in New Orleans’ Caesars Superdome. Last year, Kendrick and Drake traded shots over diss tracks which evidently ended with the Compton native’s viral sensation “Not Like Us.