“I’ve signed with Touchstone Books to write the cultural biography of Kendrick Lamar. My book, The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America, will detail his rise ...

Marcus J. Moore, author of 2020’s The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America, initially assumed it was too late to follow it with a book about one of his favorite ...

The enthusiastic response to his music has been driven in part by the perception that he’s a political vessel. But what ...