It would be difficult to find a family in India who has not used Nirma detergent. Karsanbhai Patel, an Indian billionaire businessman hailing from Gujarat, founded Nirma. Patel was born in Gujarat ...

With this brand, Karsanbhai Patel rewrote the marketing rules. After establishing its leadership in economy-priced detergents, Nirma entered the premium segment, launching toilet soaps Nirma bath ...