More than just another lazy animated streaming project, “KPop Demon Hunters” is emotionally empowering in ways that have made it a cross-demo hit.

Since June, the group has blown up in America with an album at No. 3 on Billboard and a hit single climbing up the Hot 100. It’s a particularly impressive feat for a group that isn’t actually “real,” instead hailing from Netflix ‘s animated musical,

Netflix's animated musical film “KPop Demon Hunters” has become the surprise hit of the summer. Fans, culture critics and filmmakers theorize there are a few reasons the movie is connecting.