The only catch? If you’re shopping for a new set, most of the best noise-cancelling earbuds don’t exactly come cheap — until now. One of our favorite audio brands in the game, JBL, has marked down several pairs of its wireless earbuds online.

At full price, JBL's Tune Buds were an interesting alternative to considerably more expensive noise-cancelling wireless earbuds. At half price among the early Amazon Prime Day deals, which is the lowest price we've ever seen them offered for,

The company has announced several products since, including the $60 JBuds ANC (third-gen) earlier this year. It appears that JLab wasn't content with that model being its most affordable noise-canceling option.

JLab has released its latest true wireless earbuds, the GO POP ANC, offering a budget-friendly option with active noise cancellation (ANC). Priced at $29.99, these earbuds boast an impressive 24+ hours of playtime (7+ hours in the earbuds themselves),

JLab already sells a budget-friendly pair of noise canceling wireless earbuds with its $59.99 ANC 3, but at $29.99, the company’s new Go Pop ANC are half the price while still offering features like an ambient sound boosting mode and up to 21 hours of battery life with ANC active.

While ANC (and the price) are definitely the headlines on the Go Pop ANC, the earbuds have several other features that make them worth a look: A claimed six hours per charge for the earbuds (with ANC on),