Every hip-hop fan knows the images: The Notorious B.I.G. rocking the "King of New York" crown, Tupac Shakur with the double-finger salute, Jay-Z peeking through his hands as he throws his diamond up.

We're shooting a dress, like 30 rolls for one dress ... which produced a lot of hip-hop videos back in the day. I would go up there and shoot photos. It wasn't a paid gig, but it was fun to ...