Partnering with Gold Bond made perfect sense for Handler, who swears by the brand’s hydrating lotions and creams to prep her skin (face and body) before hitting the slopes. In addition to her ...

shortly after Gold Bond’s Age Renew (the other body cream on this list), this one has a comparatively milder scent and feels more milky on the skin. The minimal percentage of the ingredient ...

Lost in this scrum was Gold Bond, a 140-year-old brand with top-shelf products but bottom-shelf brand image. Gold Bond's inability to stand out from the crowd was leading to diminishing brand affinity ...