F21 OpCo, operator of the low-cost clothing brand, says stores will remain open while it begins winding down operations.

Forever 21, which was founded in Southern California, said it was challenged by competition from fast fashion companies and rising costs.

If you can’t beat them join them. That’s the strategy behind saving the Forever 21 name as the last remaining stores are shuttered and the brand pursues a model that is similar to its online competitors.