During the Super Bowl on Sunday, audiences saw Han Solo and Indiana Jones somewhere they’re not so used to — a TV commercial.

Jeep’s Super Bowl Ad Was Almost Very Different, and Harrison Ford Wasn’t Interested. The Jeep ad was the work of Francois ...

Harrison Ford doesn't do many TV commercials. And he was pretty sure he wasn't going to do a Super Bowl commercial for Jeep.

Super Bowl airtime doesn’t come cheap. In fact, this year companies spent $8 million for 30 seconds of screen time at a Super ...

Harrison Ford will turn 83 this summer ... ago with "Raiders of the Lost Ark" used his latest foray into Super Bowl commercials to offer up chestnuts on life and values and, as many are wont ...

"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his ad for Jeep. "It's a soft sell" Elizabeth Leonard is Managing Executive Editor and West Coast ...

Jeep was one of the two car brands that aired a commercial during Super Bowl LIX. A Ford shows up in the advertising film ...

When properly equipped, it can also tow up to 2,000 pounds. Ford sees global commercial vehicle sales growing by 4.8 million units next year, and wants to capitalize on that by employing its One ...

even though my name is Ford.” By his own count, Francois has since 2011 crafted 35 Super Bowl commercials ... of advertising inventory with the TV network showing the football spectacular.