Products are independently selected by our editors. We may earn an affiliate commission from links. Whether your dream lashes have dramatic volume, fluttery length, or a doe-quality befitting ...

Out April 11, the brand's bestselling Hella Thicc Volumizing Mascara is coming in a new shade perfect for spring: Let'z Be Blunt, a soft brown. The brand is also taking lashes to new levels of ...

Fenty Beauty also launched a Hella Extra Mascara-Boosing Lash Primer to keep lashes nourished while extending mascara wear and helping decrease flaking and smudging. The Lash Primer offers more length ...

Hella Thicc Volumizing Mascara in Let’s Be Blunt ($20) and Hella Extra Mascara-Boosting Lash Primer ($19) will be available April 11 at fentybeauty.com, ulta.com, and Ulta stores.

Ananya Birla, entrepreneur and changemaker, has announced her latest venture—LOVETC, a premium colour cosmetics brand under Birla Cosmetics Pvt Ltd (BCPL), marking a bold expansion into India's ...