While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

It’s Saturday afternoon and downtown Santa Cruz is wildly alive. Crosswalks and sidewalks are teeming with folks carrying bags filled with retail goodies. A line spills out of the ice cream shop.

After more than two years in the works, the city of Santa Cruz released the environmental impact report for the draft ...

Paystand held a ribbon-cutting ceremony Monday evening to celebrate its new headquarters and announce its presence in ...

The Jan. 13 ribbon-cutting event for the new headquarters highlighted Paystand's commitment to Santa Cruz. Standing apart from the traditional and higher profile Silicon Valley just over the mountain, ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently ...

Santa Cruz's Venus Spirits is among a coalition of California craft distillers urging state legislators to make permanent ...

Downtown Santa Cruz’s annual New Year’s Eve celebrations ... in a safe and enjoyable New Year’s Eve.” Related Articles California News | California sheriff’s Trump assassination ...

The iconic wharf reopened Saturday morning after a 150-foot portion collapsed into the water nearly two weeks ago amid a ...

Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz recently announced it will permanently shutter its ...