Disney said it is expanding its “Magic Words” advertising feature, introduced last year, to live programming. That and other innovations were touted by the media giant Wednesday at its fifth ...

Disney’s ad-supported streaming offerings have reached a total of 157 million monthly active users globally, the company disclosed on Wednesday. The figure includes 112 million MAUs in the U.S ...

Disney Plus ad-supported subscription is now available in the US as the company is also raising the price for its now Premium tier from $7.99 to $10.99 a month. In a press release, the Mickey ...

One of the ongoing complaints about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they ...