When should firms use cost-plus pricing? companies use e cost-plus pricing? When marginal and average costs are nearly equal and the firm has difficulty estimating its demand curve, cost-plus pricing ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

Another common method is the cost-plus pricing strategy, where a fixed percentage is added to the cost of goods to determine ...

Target ROI- or ROA-based pricing: Here price is simply Cost of Goods Sold + [target return times total investment or total assets]. Market-share growth: For well-capitalized firms, a short-term ...