What is known as cost-plus pricing? The practice of a company determining the cost of a product to the company and then adding a percentage to that price to determine the selling price to the customer ...

The use of value pricing has become very popular in certain sectors in the past few years. But not many CPA firms have ...

These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product are based on the company and its cost ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing ... to think they're getting an awesome deal by buying your product. That ...