What is known as cost-plus pricing? The practice of a company determining the cost of a product to the company and then adding a percentage to that price to determine the selling price to the customer ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing ... to think they're getting an awesome deal by buying your product. That ...

These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product are based on the company and its cost ...