For the first two years of the new generation of Super Bowl logos, the colors on the logo have lined up with the game’s eventual matchup — Bengals vs. Rams and then Chiefs vs. Eagles. That streak only ended last season when the Ravens lost to the Chiefs in AFC title game, but we came awfully close to three in a row.

The upcoming Chiefs-Eagles Super Bowl has added fuel to the fire of a popular NFL conspiracy involving the colors in the logo.

There’s a fine line between coincidence and conspiracy theory, and when it comes to the Super Bowl logo the NFL crossed it once more. With the game now set to be a rematch between the Philadelphia Eagles and Kansas City Chiefs it was an occasion to play America’s favorite game show: The NFL is scripted.