California Lutheran University’s name, word marks and design marks (logos) are not only integral to our brand identity, but they also represent our reputation externally. They have significant ...

On the first mention use the full name, California Lutheran University, to establish our institution. In digital communications, if the content directly follows a university logo, such as on a page of ...

In the first decades of California Lutheran University, our athletes and students proudly displayed a distinct insignia: a shield embellished with Cal Lutheran's initials. As we developed a new Spirit ...

Items or apparel bearing the university's trademarks (including "California Lutheran University," "Cal Lutheran," and our team names, our logos and Spirit Marks) must be purchased from a licensed ...