A lack of cultural awareness can lead to significant mishaps, potentially damaging a brand’s reputation and alienating its audiences. One infamous example is Walmart’s venture into Germany .

Business executives and marketing teams frequently pour resources into capturing market share, improving brand image, and perfecting pricing strategies. But let’s not forget that we’re living ...

In the digital age, where businesses strive for worldwide recognition and reach, it is prudent to understand cultural sensitivity and incorporate it into marketing efforts. Beyond mere linguistic ...

Cristobal Viedma of Lingokids says a mock trial ad that touched on parental fears about kids' screen time was made with core ...

“Cultural relevance of AI ads influences my brand perception”.

YouTube is deepening its partnership with the NFL and integrating with parent Google’s Gemini artificial intelligence (AI), the platform announced Wednesday at its annual Brandcast presentation ...

The Super Bowl isn’t just about the ad—it’s about how brands leverage the moment before, during, and after to drive long-term brand equity and maintain relevance in the cultural conversation.

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health July 21 - 24, 2025, The Poconos Brand Insider Summit Retail August 17 - 20, 2025, Lake Tahoe ...

YouTube spotlights how brands can own cultural moments at ad showcase. ... Internal data show that consumers spent over 350 million hours viewing NFL content on YouTube last year.

Ad offerings discussed include a sponsorship package focused on owning cultural moments such as Black Friday; an expansion of shoppable connected TV (CTV) tools; and a Peak Points format built on ...