The retailer heavily discounts its own goods during the sales spectacular: Score a Fire TV Stick for $20, an Echo Dot for $23 and a Fire HD 8 tablet for $55, from $100. Score top brands like Keurig, Bissell, Ugg, Dyson, Instant Pot, Solo Stove, Yankee Candle and more on sale.

During Amazon’s Prime Big Deal Days, you can shop Coach handbags up to 55 percent off. Wristlets, shoulder bags, crossbody styles, and totes are all included, so shop for yourself or for holiday gifts while prices start at $67.

During Amazon Prime Day, you can score this highly rated firming cream for 25% off, or just $63. The brand, Creme Erase, seems to deliver exactly what it promises. Reviewers say the cream works immediately to firm skin and ease the appearance of wrinkles.

These Prime Day Coach bag deals are at the top of our style editors' Amazon wishlists. Save 30% on the Coach Tabby bag in select colors.

Stop the scrolling, Amazon Prime Big Deal Days, which is happening October 8 and 9, has some of the best sales ever this year! In addition to some of the typical deals like furniture and toy sales, this year the popular brand Coach has joined in on the fun!

In the early 2000s, fashion was obsessed with logos and Coach made its mark (heh) in the best way. As you can see, the brand is still on our radar today and on a grand day like today, I scoured Amazon to hook you up.