From Hello Kitty to Baby Yoda, it’s clear that cuteness sells, but if we understand the psychology behind it we can use it to our own advantage. Click through the gallery to learn more!

Yahoo Entertainment has your exclusive first look at this interactive figure. From Obi-Wan to the latest Baby Yoda figures, here's an exclusive look at upcoming franchise toys. Ahead of their ...

Interestingly, since Marvel Rivals' starting roster was revealed, many eyes have been drawn to previously lesser ... also colloquially called "Baby Yoda." Marvel Rivals may be yet another hero ...

The dearth of Baby Yoda toys disappointed many Star Wars fans last November - even those who had not yet watched The Mandalorian, the new show where the big-eyed baby alien is introduced.

The trailer for the 3rd season of Disney’s The Mandalorian has dropped online, and casual viewers might be confused to why the titular Mandalorian is suddenly reunited with “Baby Yoda ...