They'll enjoy an elevated tasting menu of flaming and flambéed dishes (think spicy-hot canapes, flaming mac 'n cheese and Baked Alaska) all lit by the BIC EZ Reach Lighter and inspired by their ...

Its new Hold the Phone case has a molded cutout on the back to hold one of Bic’s EZ Reach lighters, specifically those designed by Martha Stewart and Snoop Dogg as part of a collaboration with ...

Determined to persevere in the face of repeated criticism of pens “designed to fit comfortably in a woman's hand" and pricier pink “Lady” razors, Bic has given the humble gas lighter a ...

Their latest joint effort? Co-hosting the BIC EZ Reach Lighter Supper Club with SWED, a sensorial dining experience celebrating 4/20. I had the chance to sit down with the Doggfather to talk ...