They'll enjoy an elevated tasting menu of flaming and flambéed dishes (think spicy-hot canapes, flaming mac 'n cheese and Baked Alaska) all lit by the BIC EZ Reach Lighter and inspired by their ...

Its new Hold the Phone case has a molded cutout on the back to hold one of Bic’s EZ Reach lighters, specifically those designed by Martha Stewart and Snoop Dogg as part of a collaboration with ...

Determined to persevere in the face of repeated criticism of pens “designed to fit comfortably in a woman's hand" and pricier pink “Lady” razors, Bic has given the humble gas lighter a ...

"It's been so fun to partner with my good friends at Bic to spread some holiday cheer ahead of 420. The Bic EZ Reach lighter is my tried-and-true pot accessory — fondue pot that is," Martha ...

In 2020, BIC disrupted the industry it has led for nearly 50 years with the launch of an innovative new lighter, the BIC EZ Reach. Similar in size to the beloved BIC pocket lighter but... We’re ...