Woolworths says it will “do more” to celebrate Australia Day this year by running in-store promotions focusing on food and produce after calls to boycott the store last year.

Supermarket giant Woolworths has confirmed it will stock Australia Day merchandise this year, after its “unAustralian” decision in 2024 sparked a public backlash. “We will be celebrating Australia Day as a team, and with our customers,” a Woolworths spokesperson said in a statement on Tuesday.

Woolworths will celebrate Australia Day in store by selling Australian-made flags and a selection of items “perfect” for the public holiday in a reversal of its controversial decision last year that prompted calls from Opposition Leader Peter Dutton to boycott the supermarket giant.

As the sun rises on another Australia Day, the conversation around how we celebrate our national holiday continues to evolve, with major brands and the public alike weighing in on the debate. In a recent turn of events,

Woolworths will be proudly celebrating Australia Day in January after its decision to ditch celebratory merchandise such as flags and thongs triggered a tsunami of protests, eventually leading its chief executive to resign.

It comes after the supermarket giant sparked a furore over its decision not to stock the merchandise last year.

Nationals Leader David Littleproud claims Woolworths has “learnt the hard way” after the grocer faced criticism over not selling Australia Day merchandise in 2024. Supermarket giant Woolworths will reverse its decision to not sell Australian-themed products ahead of January 26.

Woolworths has reversed its decision to stop selling Australia Day merchandise. The supermarket giant announced it would drop merchandise last year due to a lack of sales. The decision triggered protests across the country,