Starbucks CEO Brian Niccol earned a $5 million bonus

Starbucks changes: Mugs, macchiato and a new vibe test Niccol’s big plan
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
Starbucks sales set to drop again as investors wait for turnaround
Brian Niccol, who is four months into his new role, has set forth a raft of measures to improve the coffee chain's business.
Starbucks Baristas Will Write Your Name—Or Something Like It—On Your Cup Again
Starbucks is making sweeping changes to its coffee shop locations starting Monday that long-time customers may find familiar.
Your Starbucks coffee may soon come with inspirational messages. Read the full memo to store staff.
Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...
Starbucks looking to improve store traffic as it reports first full quarter earnings under new CEO
As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.
Starbucks Q1 earnings preview: Comparable sales in focus amid turnaround plans
Starbucks (SBUX) is set to report first-quarter results with investors focusing on comparable sales amid new CEO's turnaround ...
Changes at Starbucks roll out Monday
Beginning Monday, several policies are returning to Starbucks' locations in United States and Canada — part of CEO Brian ...
Starbucks restores pre-COVID condiment bar, handwritten names on cups
Starbucks began reverting to pre-pandemic habits on Monday, reinstalling condiment bars and reviving the Sharpie-penned, ...
Starbucks is getting back to basics — but trains baristas in de-escalation to manage new tensions
A couple of years ago, I found myself unwittingly stepping into one of their “pickup-only” locations — a slightly dystopian ...