On TikTok, beauty influencers are pairing face wraps with other viral skincare trends like gua sha - scraping a tool across the face - and mouth taping, which involves sticking tape over your lips at night. It's all in an attempt to wake up in the morning with the best skin possible.

On Tuesday, Kim Kardashian’s shapewear brand, Skims, dropped the Seamless Sculpt Face Wrap ($48) — a stretchy contraption that sucks in your cheeks and promises to shape your jaw while you sleep.