The firm announced the launch of a new Labubu doll as the furry elf toys continue to take the world by storm. View on euronews

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

Are you tired of your Lafufu and want the real Labubu? You might be able to get one at the Pop Mart coming to Natick Mall.

Labubu toys, originally designed by artist Kasing Lung and released by Pop Mart, have skyrocketed in popularity thanks to their unusual mix of cute and creepy. They’re a staple in blind-box culture, which means normally you don’t know which figure you’re getting until you open it, and that unpredictability has made certain editions wildly valuable.

The CPSC says the fake Labubu plush figures and plush key chains are small enough that a young child could put one in their mouth and block their airway, creating a risk of choking and death. The agency also reported instances of the counterfeit toys breaking apart and releasing small pieces that could become ingestion or choking hazards.

Labubus dolls are only available through online purchases and in-store pickups, if you can find one in stock. Adding to the scarcity factor is the blind-box packaging.