Astronomer, Ryan Reynolds and Maximum Effort
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Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.
Paramount Pictures has renewed its first-look development deal with Ryan Reynolds’ Maximum Effort Productions. Under the three-year term, the pact will extend through December 2026.
Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey, inked a multiyear, first-look deal for unscripted content with subscription-TV streamer FuboTV.