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Ad of the Day: Astronomer enlists Gwyneth Paltrow to respond to ‘Coldplaygate’
It’s been nearly two weeks since Astronomer’s chief executive officer Andy Byron appeared on the kiss cam, embracing Kristin Cabot, the company’s head of HR, at a Coldplay concert. In the fleeting moment, Byron attempted to duck out of view, while Cabot spun around, covering her face.
The Financial Express on MSN3d
Astronomer’s comeback with Chris Martin’s ex-wife is now a marketing case studyWhat began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...
His comments come after the former CEO, Andy Byron, was filmed hugging the company's head of HR, Kristen Cabot, during a kiss ...
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