ISpot signs Paramount as first user of new TV outcomes measurement platform
ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of ...
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...
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Paramount Helped ISpot Develop A Tool To Measure Outcomes On TV And Streaming
On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...
Advanced Television3d
iSpot launches Outcomes at Scale; Paramount integration
Spot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver ...
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iSpot Developed An Outcomes Tool For TV And Streaming With Help From Paramount
What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...
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Paramount Taps iSpot Technology to Measure Consumer Response to Ads
When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...