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Starbucks announced a major shift coming to its stores, and this unexpected decision might dissapoint customers.
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.
In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...
Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...
The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring.
Starbucks reported that same-store sales fell for a sixth straight quarter as CEO Brian Niccol tries to implement a ...
Starbucks is the largest coffee chain in the world, but the company is in the middle of a sharp decline in business. New ...