Sam has covered every Amazon sale for the Strategist the past two and a half years, so she knows when a deal is truly a good one (and when Amazon is just inflating the original price to make it seem like a better discount).

Amazon’s Big Spring Sale is the retail giant’s newest annual sale. It started in 2024 as a week-long sale with opportunities to save on outdoor items, cleaning products and other spring essentials. This year, the sale is back and it’s essentially a mini Prime Day, except the deals are available to all shoppers.

Big brain energy is saving money on all the stuff you'll eventually need to buy anyway, like batteries, skincare, and so much more.

But perhaps some of the best deals we've spotted aren't at Amazon at all. Retailers like Nordstrom, Walmart and Target are getting in on the fun, offering markdowns for shoppers across categories from kitchen deals to beauty deals.

The second annual Amazon Big Spring Sale features deals in just about every category for up to 40% off. But unlike Prime Day, this is a week-long event, and the offers are changing on a daily basis. Today’s best deals include 31% off Crest Whitestrips,

Grab top beach looks, hair care, electronics and more trending items on sale during the Amazon Big Spring Sale.

Definitely buy this, it’s amazing!! And super cute . You can wear it without makeup too, either way I think it’s pretty cute if your wanna change up your look a lil' bit." — nyla yellowwolf BuzzFeed editor Emma Lord had this to say: "I was very adamant about not buying this for the longest time because I am stubborn about 'expensive' beauty products,

In case you missed it, my colleagues have spent the last several days covering the Amazon Big Spring Sale, which runs through Monday, March 31. They’ve been rounding up the best deals across categories,

Amazon's Big Spring Sale, which runs from March 25 until March 31, is a great opportunity to update your wardrobe with key spring items. During the nearly week-long event, snag some of the year's lowest prices on fashion looks you can wear all spring and into summer.