Greg Ahearn, president and CEO of The Toy Association, said price increases of 15% to 20% are expected on games, dolls, cars and other toys by the back-to-school shopping season. The price range that U.S. consumers are willing to pay is anywhere from $4.99 to $19.99, leaving little wiggle room to raise prices, he said.

Nearly 80% of the toys sold in the U.S. are sourced from China, according to The Toy Association, a national industry group that sponsors the show formerly known as the North Amer