The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Circana LLC, Paramount and iSpot are collaborating to bring “always-on” sales and conversion measurement to consumer packaged goods (CPG) advertisers. Starting in Q2 2025, all CPG brands advertising ...

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and more automated.

Spot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persisten ...

When Paramount Global sells commercials in this year’s “upfront ... The owner of CBS and Comedy Central will utilize a new ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...

Paramount, iSpot, and Circana will be presenting a breakout session, The Future of TV Measurement Is Now in Prime Time, at the Circana Growth Summit on April 7 in Orlando, Fla.

“This partnership builds on our commitment to ... time and resources to perform a rapid analysis on impact.” Paramount, iSpot, and Circana will be presenting a breakout session, The Future ...

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced ... for their campaigns. “This partnership builds on our commitment to ...