Because the inventive outsole was so effective on multiple surfaces, the shoe was then adopted by other athletes ... Here are the Nike sneaker collaborations that honor the Waffle as the street ...

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

Shares of Nike Inc. moved higher after hours on Thursday after the sneaker maker reported fiscal third-quarter results that ...

Nike's $4 billion annual marketing budget fuels campaigns seen worldwide, but few stories capture its spirit like Gabriel Trauttman's documentary "Total Football, Lagos Dreams." Sh ...

Athletic apparel, performance and recovery all fall under the greater sports umbrella. So it makes sense that leaders Nike and Hyperice have teamed up for a wearable technology collaboration ...

Nike hosted their latest Athlete Think Tank inviting 12 female sports influencers and athletes to participate in the ...

Nike for the past five years has been bringing a group of high-powered athletes together to discuss challenges women face in ...

Home to performance footwear made in collaboration with athletes and stylish sneakers worn by celebrities, Nike has been a leading player in the shoe industry for years. It’s shaking up its business ...

First appearing at the 2024 Paris Olympics on the feet of LeBron James, Nike ... collaboration. Arriving in the US on May 17, the $899 Hyperboot is a complete game-changer for the athlete warm ...

A Nike athlete since 2011 ... lead to repercussions in the media as well as consumers. Its executives, in collaboration with Nike’s longtime ad agency Wieden and Kennedy, eventually recognized ...

The brick-building company is now partnering with Nike to bring new sports-inspired sets to the forefront, the first being the Nike DUNK set.