Because the inventive outsole was so effective on multiple surfaces, the shoe was then adopted by other athletes ... Here are the Nike sneaker collaborations that honor the Waffle as the street ...

Nike's $4 billion annual marketing budget fuels campaigns seen worldwide, but few stories capture its spirit like Gabriel Trauttman's documentary "Total Football, Lagos Dreams." Sh ...

Athletic apparel, performance and recovery all fall under the greater sports umbrella. So it makes sense that leaders Nike and Hyperice have teamed up for a wearable technology collaboration ...

As the sneaker boom recedes, brands like Nike and Adidas are targeting younger audiences by meeting them where they are — in ...

we have taken a lot of inspiration from Nike, from the care and innovation we put into our products to how we connect with the athlete. This collaboration is the culmination of years of work ...

First appearing at the 2024 Paris Olympics on the feet of LeBron James, Nike ... collaboration. Arriving in the US on May 17, the $899 Hyperboot is a complete game-changer for the athlete warm ...

The collaboration consists ... soles and a moisture-wicking upper keep athletes’ feet supported and dry, on and off the field of play. The MoMA Nike Everyday Sock is available exclusively ...

Nike hosted their latest Athlete Think Tank inviting 12 female sports influencers and athletes to participate in the ...

A Nike athlete since 2011 ... lead to repercussions in the media as well as consumers. Its executives, in collaboration with Nike’s longtime ad agency Wieden and Kennedy, eventually recognized ...