Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Delta Air Lines is moving forward with a plan to increase its use of AI in its pricing, but several lawmakers have expressed ...