Some 59% of B2B marketing leaders have identified video as a leading marketing technique that they plan to use for brand-building in 2024. That's according to a recent infographic (below) from ...

But beyond LinkedIn, B2B marketers should be responding to the changing ... consider the ripple effect it has on other marketing. Mentioning "video" in an email campaign subject line can increase ...

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on ...