To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

But beyond LinkedIn, B2B marketers should be responding to the changing ... consider the ripple effect it has on other marketing. Mentioning "video" in an email campaign subject line can increase ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Some 59% of B2B marketing leaders have identified video as a leading marketing technique that they plan to use for brand-building in 2024. That's according to a recent infographic (below) from ...