We’ve been thrilled so many people have a newfound interest in data workflow automation,” says Gwyneth Paltrow, as Astronomer turns scandal into smart marketing.

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become B-school case study material: Is the move clever or wise? Can humour, irony,

After the company’s CEO and HR chief were caught on camera at a Coldplay concert, Astronomer hired frontman Chris Martin’s ex-wife for a new marketing video.

We normally watch anything Gwyneth Paltrow and her Goop brand do from behind the sofa. But this actually works.

Coldplay really did cause a storm as they accidentally exposed a cheating couple on Wednesday night, July 16, 2025. While the evergreen band always lit up the stage with their cult classic songs and massive fan following,

I’m sure you’ve seen the video by now of Andy Byron, the CEO of tech company Astronomer, getting caught (allegedly) cheating on his wife with the company’s HR director Kristin Cabot.

The Coldplay kiss cam was meant to capture a moment of innocent fun but at the British band’s recent Boston stop, it turned into a reputational nightmare for Astronomer, the US-based data firm whose now-former CEO and head of HR were caught getting cozy on the big screen despite both reportedly being married to other people.

During a Coldplay concert in Boston, the stadium’s camera panned across the crowd, spotlighting couples for the classic “kiss cam” moment. Instead of a playful smooch, the camera caught Cabot standing in front of CEO Andy Byron with his arms around her in an embrace that quickly turned awkward.